The high-pitched hum of an electric motor slices through the mid-day sun. It’s a disturbing pseudo-silence, a minimal noise calculation that can not possibly equal the resultant velocity. 600cc Supersport performance derived from 344 volts of Lithium Ion batteries. Electric motorcycles are here today – and haters are gonna hate. Steve Atlas, pilot of the ICON / Brammo Empulse RR TTXGP race bike, just shrugs. Speed is speed…

To the casual observer, ICON might be construed as an obnoxious stunt brand with a loud mouth and a penchant for ill-concieved street wheelies. Guilty as charged. But we also have a great passion for emerging technologies, going hella fast in "appropriate" venues, and wearing fancy leather trousers. Therefore when the opportunity came to team up with our fellow Oregonians at Brammo we jumped in with both feet. We recognize the huge potential for battery powered motorcycles, both for race and street use, and are stoked to be part of an electric future.